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how to do market research

Conduct a situation analysis.

Before you can get started with your marketing plan, you have to know your current situation.
What are your strengths, weaknesses, opportunities, and threats? Conducting a basic SWOT analysis is the first step to creating a marketing plan.

Additionally, you should also have an understanding of the current market. How do you compare to your competitors? Doing a competitor analysis should help you with this step.

Define your target audience.

company’s situation, make sure you know who your target audience is.
Once you better understand the market and your company’s situationOnce you better

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